Following last week’s Best Medium-Sized Festival Award win for Sea Dance at the European Festival Awards, Sea Dance has announced that it will be partnering with London-based media company AEI and its global music brands UKF and TheSoundYouNeed to ensure that 2015’s event is even bigger and better.

The award-winning festival will be working with UKF and TheSoundYouNeed brands across the planning, artist line-up, ticketing and marketing of the event. The festival will be held once again on the beautiful Jaz Beach, on the Adriatic coast, Europe’s best kept secret.

Founded originally as YouTube channels both UKF and TheSoundYouNeed boast impressive fan engagement figures and with masses of experience in electronic music events in UK, US and across Europe, this partnership will look to develop and market Sea Dance to an even wider global audience.

TheSoundYouNeed is one of the fastest growing music brands in Europe, amassing over 2.5 million YouTube subscribers over the past two years. Representing the best in bass, UK house, future garage, lounge music, hip-hop, minimal and more, the carefully selected tracks receive well over 1m views each from the hyper engaged audience, and has become a sonic sanctuary for electronic dance music.

UKF has almost 9 million subscribers across its network, almost 2 billion views, and a champion of electronic music’s most talented, creative artists online and live: the brand is trusted by a huge international audience. The first channel of its kind to hit over one billion views and win two prestigious Google Gold Play Awards, UKF’s position and globally renowned brand excels at bespoke video content, global events, best-selling compilations, podcasts, merchandise and ticketing, and is ready to help make SeaDance festival the global event of the year for electronic fans!

Jenni Cochrane, AEI’s Director of Live commented on the news: “We have been heavily involved in Exit Festival in Serbia for the last 2 years, and it is great to be able to bring all our successes from that experience to this partnership for Sea Dance Festival. We are incredibly excited to make this festival a truly memorable weekend for our fans”

Exit co-founder, Dušan Kovačević also spoke on the announcement: “The collaboration on Sea Dance Festival was a natural progression from the solid relationship we have formed working with AEI and UKF over the past few years. We have seen the huge growth in audience and engagement on the channels and the buzz they create at events, and knew that they would be perfect partners to develop Sea Dance Festival even further.”

This summer’s Sea Dance Festival will be held from 16th to 18th July at the gorgeous Jaz beach near Budva, Montenegro, with a special event happening on the 15th July.

Tickets are now available and can be purchased from the following links:


TheSoundYouNeed –

For travel and accommodation help and advice –

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