AEI Since: August 2010
Championing creatives and managing content production across AEI’s brand portfolio Craig conceptualises, briefs, oversees and optimises production across video, webcasting, web development, branded content and editorial. Crucially, Craig brings these facets together and converts this content into commercial success. Working closely with Commercial Director Matt Dicks, Craig has successfully executed creative campaigns with major brands 7UP and Desperados and also developed and implemented the UKF.com site with the editorial team which has converted to millions of additional views.
Rock climber and squash player, Craig’s passion for production creativity and electronic music culture continues in his real life: he’s behind vinyl crowdfunding start-up Vinylised, tumblr blog BassBeatsClicks and likes to think he can still bboy.